Detik.com - Jakarta, digital music sales are offered to the market by Telkom through various technology platforms is expected to grow 100% by 2011 this or reached Rp 1.5 trillion.
According to Director of IT & Supply Telkom Indra Utoyo, last year sales of digital music and their ecosystems to reach USD 770 billion thus successfully accounts for about 1.1% of Telkom's total turnover.
"We want to contribute it to increase in parallel with the expected sales growth of 100 percent," said Indra Caraka at Graha Citra, Jakarta, Tuesday (05/03/2011).
According to Director of IT & Supply Telkom Indra Utoyo, last year sales of digital music and their ecosystems to reach USD 770 billion thus successfully accounts for about 1.1% of Telkom's total turnover.
"We want to contribute it to increase in parallel with the expected sales growth of 100 percent," said Indra Caraka at Graha Citra, Jakarta, Tuesday (05/03/2011).
Telkom Group itself has been working on digital music business after seven years ago was marked with a product launch Ring Back Tone (RBT) through its subsidiary Telkomsel, Plasa.com, Speedytrek, Heaven Music, Flexi Music, and last through Melon.co.id.
Melon melody online alias, is a joint venture engaged in the Digital Content Exchange Hub (DCEH) with the operator SK Telecom of South Korea late last year. Both invested Rp 100 billion.
"There are some industries that will migrate into the digital music, movies, and games. In this music Telkom controls 60-70 percent sales market share, "said Indra.
"Actually the music was great business potential, reaching Rp 6 trillion, but who entered the category of legal sales of only around Rp 1.2 trillion to Rp 1.3 trillion, "he explained further.
To achieve the targets set, Telkom also introduces Speedy Music Unlimited service that allows customers to download various content Speedy digital music legally.
"We are synergizing selling songs on the Melon with Speedy. This is because we are aware, on condition that Freemium industry, music content can not be sold separately with telecommunication products, "Pungkas Indra.
Melon melody online alias, is a joint venture engaged in the Digital Content Exchange Hub (DCEH) with the operator SK Telecom of South Korea late last year. Both invested Rp 100 billion.
"There are some industries that will migrate into the digital music, movies, and games. In this music Telkom controls 60-70 percent sales market share, "said Indra.
"Actually the music was great business potential, reaching Rp 6 trillion, but who entered the category of legal sales of only around Rp 1.2 trillion to Rp 1.3 trillion, "he explained further.
To achieve the targets set, Telkom also introduces Speedy Music Unlimited service that allows customers to download various content Speedy digital music legally.
"We are synergizing selling songs on the Melon with Speedy. This is because we are aware, on condition that Freemium industry, music content can not be sold separately with telecommunication products, "Pungkas Indra.
Melon was released a day before news of this fall, with distinguished authors bring a specialization in the field of music marketing. His name is Gerd Leonard. Author of Music 2.0 and The Future Of Music.
To elo who are loyal readers of this blog, probably already familiar with the term freemium krn had told me when I launched the "Free Lunch Method" with Mr. Herman Kertajaya. Can be found at
To elo who are loyal readers of this blog, probably already familiar with the term freemium krn had told me when I launched the "Free Lunch Method" with Mr. Herman Kertajaya. Can be found at
Since then, independent musicians began to eliminate audible music. One of them popmaya who I think is a hero to musicians who have the idealism and the uniqueness of its own. Attendance at all and offering appropriate popmaya jg brilliant.
Melon own, owned Telkom was only going to release music from major label musicians. A friend offers a repertoire musician who later denied he manajeri krn melons will only akomodir majorlabel musicians.
Actually dear thirsty again. The basic idea of freedom just as widely as possible against access the internet, then it's self mengkotak2an ga basically in line with the spirit.
By refusing an indie musician, seems Melon have not read Chris Anderson's book titled "The Long Tail, "which is an obligatory book for those who engaged in the digital world.
Too bad. Though the idea was brilliant Melon.
At first, eliminate the idea of music, coming from independent musicians. Major labels balked at the idea.
So what does it mean when present together with Telkom's major labels started to play music for free but independent musicians ill (yet) able to participate?
Melon own, owned Telkom was only going to release music from major label musicians. A friend offers a repertoire musician who later denied he manajeri krn melons will only akomodir majorlabel musicians.
Actually dear thirsty again. The basic idea of freedom just as widely as possible against access the internet, then it's self mengkotak2an ga basically in line with the spirit.
By refusing an indie musician, seems Melon have not read Chris Anderson's book titled "The Long Tail, "which is an obligatory book for those who engaged in the digital world.
Too bad. Though the idea was brilliant Melon.
At first, eliminate the idea of music, coming from independent musicians. Major labels balked at the idea.
So what does it mean when present together with Telkom's major labels started to play music for free but independent musicians ill (yet) able to participate?
Perhaps that is major label’s way to survive the brilliant minds of independent musicians
-Pandji-
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